I’ve always thought a good cover helps sell a book, but recent events, have turned me into a believer. One day last week, I ran into a local beauty supply store I’d heard good things about, but had never visited. The owner stood behind the counter animatedly chatting with two women about the antics of her new kitten. As I took my merchandise to the check-out, the owner mentioned how her cat is so much happier now that she has a companion. I nodded in agreement, because I’ve lived this, only with dogs, and know the truth in this statement.
The women’s smile widened in appreciation of my acknowledgement. As she rang up my sale, we spoke in more detail about her cats. The subject soon focused on my pets. I told her I didn’t have any pets right now, and that we’d lost our dog to illness a little over a year ago. All the women grew quiet. One blotted her eyes; another patted my arm and my heart instantly warmed. I love animal lovers. They are honest, sensitive people, and I adore being around them.
After paying for my merchandise, I mentioned my book that featured my dog. I pulled out a copy from the bag I bring along when I run errands. They asked me questions about the cover, and pointed to the coffee cup, the steam in the shape of a heart, the young couple gazing into each others eyes, and the little dog sitting proudly in the corner. These women commented on how much they loved the cover and how inviting they thought it was as we talked about how all of the elements on the cover related directly to the story.
Wow. That was an enlightening experience for me. I’d always thought a cover was important, but this interaction with complete strangers proved to me just how important a good cover design can be.
I sold five books that afternoon, and am so grateful for publishing companies like Astraea Press and The Wild Rose Press, who encourage their authors to communicate in great detail with their cover designers, allowing us to work hand in hand to create a beautiful finished product.
Before this experience, I’d never even thought to ask potential publishers how much input an author would have in their cover design. Instead I got lucky. I sold to two publishers that do believe an author’s input is invaluable and since there’s no guarantee to my luck holding out, I can assure you, how much author input goes into a cover design will be the first question I ask any potential publisher in the future.